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Advisory

ADVISORY SERVICES

Expert guidance
for those building 

tomorrow’s lounges.

We bring the knowledge of owners and operators to clients who want to 

build, improve, or grow airport lounge programmes — anywhere in the 

world.

WHO WE WORK WITH

Built for decision-makers.

Airports & Authorities

Guidance for airport management on lounge strategy, operator selection, concession structuring, and maximising terminal revenue from premium spaces.

Airlines

Strategic counsel for airlines looking to optimise their lounge footprint — whether that means building, outsourcing, partnering, or refreshing an existing lounge programme.

Investors & Developers

Investment analysis, feasibility assessments, and operational blueprints for private investors who see the growing opportunity in the airport hospitality sector.

WHAT WE COVER

Our areas of expertise.

01

Lounge Strategy & Feasibility

End-to-end feasibility studies for new lounge projects — market sizing, 

passenger demographics, access network analysis, revenue modelling, 

and go/no-go recommendations.

02

Design & Concept Development

Lounge concept creation, design brief development, and aesthetic 

direction to ensure every space reflects the right brand positioning and 

operational efficiency.

03

Access Network Partnership

We help clients navigate the complex landscape of global and regional access networks — from Priority Pass to Visa partnerships — securing the right agreements at the right commercial terms.

04

Revenue Optimisation

Pricing strategies, retail and F&B revenue streams, corporate membership programmes, and access tier structures that maximise lounge profitability without compromising quality.

05

Operational Transformation

Operational reviews and improvement programmes for existing lounges — addressing staffing, service delivery, technology, cost structure, and guest satisfaction metrics.

06

Management & Handover Support

Full transition support for clients taking over or handing off lounge management — including SOPs, staff training, supplier contracts, and launch planning.

OUR APPROACH

From brief to breakthrough.

01

Discovery

We begin by understanding your goals, your context, and the specific opportunity or challenge you’re facing. No assumptions.

02

Assessment

A rigorous analysis of market conditions, competitive landscape, operational realities, and revenue potential specific to your situation.

03

Strategy

Clear, actionable recommendations. A roadmap you can act on — whether that’s a detailed feasibility report, a concept brief, or a full operational playbook

04

Execution Support

For clients who need more than a report — we can embed alongside your team during implementation, ensuring the strategy translates into real results.

Let’s talk about your lounge.

Tell us about your project and we’ll explore how Lounge One Advisory can help.